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1)
“Mug-o-Matic” low-water power washers installed in every
Starbucks across the country.
These
handy little devices would look a lot like the blenders that Starbucks
makes their Frappucinos in... they’d have plexiglas lids that
closed over a solid base that had a little clamp that would hold
your mug down. When you closed the lid, a sudden whooshing and whirring
would begin, and within seconds, your mug would be cleaned and sterilized,
and ready to be put back into your purse or bag for use the next
time you wanted a coffee (or alternately, if you’re about
to get your Frappucino, it would clean out the mug you forgot to
wash yesterday.) Using this nifty device would be so much fun, it
would create an incentive for people to bring their own mugs. Of
course, the incentive would be increased by Starbucks’ new
vow to start offering a 50 cent discount to re-usable mug users,
rather than the measly 10 or 15 cent discount they currently offer.
The new re-usable mug fad would be so effective that other restaurants
and supermarkets would start offering the Mug-O-Matics (and discounts)
as well. Jamba Juice, Whole Foods, Peets, everyone would get in
on the act. And before we knew it, we’d have a culture of
container re-users. Wouldn’t that be great? All because of
Starbucks and the Mug-o-Matic.
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